College of Mass Communication

Goals

Achieving academic excellence through application of national and international accreditation standards
Equipping graduating students with the scientific and practical skills that enable them to compete on the job market
Reinforcing the role of the College as a house of expertise and as a center of research and training
Consolidating the role of the College in the community

Academic Programs Offered

Bachelor of Arts in Mass Communication (Public relations and Advertising)

Admission Requirements

• UAE High School Certificate, Advanced Stream or General Stream with a minimum score of (60%), or an equivalent certificate equated by the Ministry of Education in the UAE.
• Passing the UAE standard test in the English language (EmSAT) with a score of (950) or its equivalent, English language proficiency certificates, for example TOEFL with a score of no less than 450, or IELTS with a score of no less than 4.5, or their equivalent, and passing the standard test in Arabic Language (EmSAT) with a score of (1000).

Graduation Requirements

Students are required to complete a total of 126 credit hours and a minimum of 2.0 GPA out of 4.0.

Career Opportunities

Public relations and advertising campaigns managers
Public relations and advertising campaigns consultants
Public Relations officers in State Ministries and other institutions of the public and private sectors
Independent self-employed advertising designers
Radio announcers, presenters, and producers
Television announcers, presenters, and producers
Newspaper and magazine news reporters, copy writers, and editors
Freelance correspondents of local, regional, and global media organizations
Higher studies leading to Master’s and Doctoral degrees