
College of Mass Communication
College of Mass Communication
Goals
- Achieving academic excellence through application of national and international accreditation standards
- Equipping graduating students with the scientific and practical skills that enable them to compete on the job market
- Reinforcing the role of the College as a house of expertise and as a center of research and training
- Consolidating the role of the College in the community
Academic Programs Offered
- Bachelor of Arts in Mass Communication (Public relations and Advertising)
Admission Requirements
• UAE High School Certificate, Advanced Stream or General Stream with a minimum score of (60%), or an equivalent certificate equated by the Ministry of Education in the UAE.
• Passing the UAE standard test in the English language (EmSAT) with a score of (950) or its equivalent, English language proficiency certificates, for example TOEFL with a score of no less than 450, or IELTS with a score of no less than 4.5, or their equivalent, and passing the standard test in Arabic Language (EmSAT) with a score of (1000).
Graduation Requirements
- Students are required to complete a total of 126 credit hours and a minimum of 2.0 GPA out of 4.0.
Career Opportunities
- Public relations and advertising campaigns managers
- Public relations and advertising campaigns consultants
- Public Relations officers in State Ministries and other institutions of the public and private sectors
- Independent self-employed advertising designers
- Radio announcers, presenters, and producers
- Television announcers, presenters, and producers
- Newspaper and magazine news reporters, copy writers, and editors
- Freelance correspondents of local, regional, and global media organizations
- Higher studies leading to Master’s and Doctoral degrees