College of Mass Communication

College of Mass Communication

Goals

  • Achieving academic excellence through application of national and international accreditation standards
  • Equipping graduating students with the scientific and practical skills that enable them to compete on the job market
  • Reinforcing the role of the College as a house of expertise and as a center of research and training
  • Consolidating the role of the College in the community

Academic Programs Offered

  • Bachelor of Arts in Mass Communication (Public relations and Advertising)

Admission Requirements

• UAE High School Certificate, Advanced Stream or General Stream with a minimum score of (60%), or an equivalent certificate equated by the Ministry of Education in the UAE.
• Passing the UAE standard test in the English language (EmSAT) with a score of (950) or its equivalent, English language proficiency certificates, for example TOEFL with a score of no less than 450, or IELTS with a score of no less than 4.5, or their equivalent, and passing the standard test in Arabic Language (EmSAT) with a score of (1000).

Graduation Requirements

  • Students are required to complete a total of 126 credit hours and a minimum of 2.0 GPA out of 4.0.

Career Opportunities

  • Public relations and advertising campaigns managers
  • Public relations and advertising campaigns consultants
  • Public Relations officers in State Ministries and other institutions of the public and private sectors
  • Independent self-employed advertising designers
  • Radio announcers, presenters, and producers
  • Television announcers, presenters, and producers
  • Newspaper and magazine news reporters, copy writers, and editors
  • Freelance correspondents of local, regional, and global media organizations
  • Higher studies leading to Master’s and Doctoral degrees