• USTF Announcement: BETA VERSION 2.0

Faculty and Staff

Dr. Liza Macasukit Gernal

Visiting Assistant Professor of Management

College of Business Administration





Doctor of Philosophy, 2015
University of Liverpool, United Kingdom

Doctor in Management, 2006
Liceo de Cagayan University, Philippines

Master in Business Management, 2008
Capitol University, Philippines

Master in Public Administration (Plan A), 2000
Mindanao State University, Marawi City, Philippines

Bachelor of Science in Business Administration major in Management, 1997
Mindanao State University, Marawi City, Philippines

Diploma Sales Management and Marketing, Transworld Education College, Glasgow G3, United Kingdom

Employment History

Visiting Faculty, 2023 - Present

University of Science and Technology of Fujairah, UAE

DBA Coordinator, 2020 - 2023

Westford University College/ UCAM Spain, UAE/Spain

Part-time, 2018 - 2021

IMT Dubai, UAE

Assistant Professor, 2018 - 2020

Al Ain University (Al Ain Campus), UAE

Associate Professor, 2013 - 2018

Al Khawarizmi International College, UAE

Part-Time Faculty, 2011 - 2013

Canadian University of Dubai, UAE

Senior Lecturer, 2010 - 2013

American College of Dubai, UAE

Assistant Professor, 2010 - 2011

Skyline University College, UAE

Senior Lecturer, 2008 - 2011

Gulf College of Oman an Affiliate of Staffordshire University, Oman

Academic Experience

Job Rank Place & Address of Work Date
Visiting Faculty
University of Science and Technology of Fujairah
2023 - Present
Assistant Professor
Al Ain University (Al Ain Campus)
2018 - 2020
Associate Professor
Al Khawarizmi International College
2013 - 2018
Part-Time Faculty
Canadian University of Dubai
2011 - 2013
Senior Lecturer
American College of Dubai
2010 - 2013
Assistant Professor
Skyline University College
2010 - 2011
Senior Lecturer
Gulf College of Oman an Affiliate of Staffordshire University
2008 - 2010

Research Areas & Interests

  • Sustainability and Innovation, Strategic Human Resource Management, Business and Industry Applied Research

The Journal Publications in the Last Five Years

Articles (Selected)

  • Gilani SAM, Copiaco A, Gernal L, Yasin N, Nair G, Anwar I. Savior or Distraction for Survival: Examining the Applicability of Machine Learning for Rural Family Farms in the United Arab Emirates. Sustainability. 2023; 15(4):3720. https://doi.org/10.3390/su15043720 (Scopus, Q1)

  • Paquibut, R. Y., Legion, M. C., Islam, A. R. M., Chaudhry, I. S., & Gernal, L. (2022). Sustainable plastics waste management framework based on the analysis of people’s awareness, knowledge, attitude, skills, and action: development of sustainable plastics waste management approaches. International Journal of Environmental Science and Technology, 1-12. (Scopus Q1)

  • Macasukit, L., Bajgoric, A., & Subramanian, R. (2022). The significant impact of blockchain technology in financial markets & effects on corporate governance. Academy of Accounting and Financial Studies Journal, 26(3), 1-18.

  • Elsaman, H., Calaunan, G. and Gernal, L. (2021) Does the extrinsic Motivation consider the only purpose for Real Estate Agents in the United Arab Emirates: The Groundwork for Success in the Current Market Situation. Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 7, July 2021: 9358-9370 (Scopus Q3)

  • Gernal, M. L, et. al (2020) Market driven by sustainable construction and demolition waste in UAE Utopía y Praxis Latinoamericana Vol. 25 (2020): Extra 2 [Interlocuciones (Scopus Q2 )

  • Gernal, et.al. (2023) 4th International Conference on Business and Technology (ICBT’2023) is organized by EuroMid Academy of Business and Technology, Istanbul, turkey. November 01-02, 2023

  • Gilani, S. , Gernal, L. , Tantry, A. , Yasin, N. , and Sergio, R.(2023)Leadership Styles Adopted by Scottish Microbusinesses During the COVID-19 Pandemic.(Book Chap Springer Nature Switzerland AG er 15) Digitalisation: Opportunities and Challenges for Business (Scopus)

  • Reyes, F., Gernal, L., and Sergio, R. (2022). Leadership and People Management: Lessons from San Miguel Corporation. ISBN 979-8-88606-672-2(Book Chapter)

  • Gernal, L., Reyes, F. Jr., and Sergio, R. (2022)Abu Dhabi Ports' Horns of Hope: A Global Initiative During COVID-19 Case https://www.thecasecentre.org/products/view?id=182768